Sales and Marketing (Videos): Marketing Your Web Site (Interview)
Product Code: pb130 Time: 6.0 minute(s) CEUs:

Summary:

Winning Internet companies make first-time visitors repeat customers. Watch as Mohan Sawhney, Tribune Professor for Electronic Commerce and Technology at Kellogg Graduate School of Management, Northwestern University, offers tips on how to better market your Web site.

Objectives:

After completing this course, students will be able to:


    Topics:

    • Interview with Dr. Mohan Sawhney

    Technical Requirements:

    500MHz+ Pentium with 64MB Ram (128MB+ Ram recommended). Windows 98, NT, ME, 2000, or XP. 800x600 minimum screen resolution. 56K minimum connection speed, broadband (256 kbps or greater) connection recommended. Internet Explorer 5.0 or higher required. Windows Media Player 6.4 or higher. JavaScript must be enabled. Java permissions. Microsoft VM or Sun Java VM 1.4. Netscape, Firefox and AOL browsers not supported.

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