Customer Service (Videos): Keeping Loyal Customers
Product Code: pb038 Time: 17.0 minute(s) CEUs:

Summary:

Sometimes, providing an exceptional product or service environment isn't enough to keep customers coming back. There are many reasons customers leave. You need to figure out why and implement effective ways of retaining them and building loyalty. During this program, you'll discover how to determine if it is worth keeping specific customers. You'll also learn about effective customer loyalty programs and the importance of customer relationship management. In addition, you'll learn about measuring customer loyalty.

Objectives:

After completing this course, students will be able to:


    Topics:

    • Introduction
    • Keeping Customers
    • Loyalty Building Schemes
    • Loyalty Building Schemes
    • Measuring Loyalty
    • Summary

    Technical Requirements:

    500MHz+ Pentium with 64MB Ram (128MB+ Ram recommended). Windows 98, NT, ME, 2000, or XP. 800x600 minimum screen resolution. 56K minimum connection speed, broadband (256 kbps or greater) connection recommended. Internet Explorer 5.0 or higher required. Windows Media Player 6.4 or higher. JavaScript must be enabled. Java permissions. Microsoft VM or Sun Java VM 1.4. Netscape, Firefox and AOL browsers not supported.

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