Customer Service (Videos): Building Customer Loyalty
Product Code: pb027 Time: 13.0 minute(s) CEUs:

Summary:

Customers expect and even demand excellent customer service. In exchange, they will give you their undying customer loyalty. This program will help you learn the difference between customer satisfaction and customer loyalty. You'll also learn techniques to improve customer service and how to close the gap between customer satisfaction and customer loyalty.

Objectives:

After completing this course, students will be able to:


    Topics:

    • Introduction
    • Building Customer Loyalty
    • Customer Satisfaction vs. Customer Loyalty
    • The LAST Model
    • Understanding Customers
    • Closing the Gap
    • Summary

    Technical Requirements:

    500MHz+ Pentium with 64MB Ram (128MB+ Ram recommended). Windows 98, NT, ME, 2000, or XP. 800x600 minimum screen resolution. 56K minimum connection speed, broadband (256 kbps or greater) connection recommended. Internet Explorer 5.0 or higher required. Windows Media Player 6.4 or higher. JavaScript must be enabled. Java permissions. Microsoft VM or Sun Java VM 1.4. Netscape, Firefox and AOL browsers not supported.

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